United

CHALLENGE

A heating and cooling company needed a refreshing campaign to stand out in a cluttered market.

idea

By using summertime nostalgia, we created a campaign that was actually refreshing in the hottest months of the Kansas City summer. We made United branded popsicles for our customers, popsicle billboards, and placed a gigantic block of ice in the Crossroads District for an August First Friday’s gathering.

We brought a 300 pound block of ice down to the KC Crossroads to help keep our Veterans cool. For every picture people posted to Instagram we donated to the Veterans Community Project. In less than 4 hours we raised over $2500 for KC veterans.