mu health

Idea:

mu healthcare is mid-missouri's only academic health center. thing is, no one really knows what distinguishes an academic health center from your average hospital. this campaign highlights the can-do spirit imbued in the research, innovation and technological breakthroughs that happen only at mu health. 

MU_building.jpg
MU_nicole.jpg
MU_chalk.jpg
YES_elevator_open_closed.png
MU_P1_Web-1.png

YES phase 2 :30s

we pumped up the crowd with lil jon & a YES takeover at faurot field. we played this at the kickoff of MU football games for the entire season.

campaign launch video