MISSOURI CREDIT UNION
Idea:
credit unions normally target rich old baby boomers. we took a completely different approach and targeted gen y and gen z. the result was always fun. we focused the messaging in the place our targets live, their mobile phone.
Result:
with 6 second ads on youtube and fun instagram promotions, we saw a significant yearly increase in accounts to our target audience.
we used a snarky piggy bank named hank that uses real talk to get his point across to his young audience.
6 second spots ran on social and pre-roll on youtube for our gen y & z audience.
hank case study
during the halloween season we created a contest that encouraged kids to decorate their piggy banks and post them to instagram for fun prizes.
