Bloch
Challenge:
the henry w. bloch school of management needed a way to show potential students that their graduates were everywhere in kansas city.
Idea:
we rebranded the school with a bright orange pallet and a modern logo to stand out amongst all the blue business schools in the kc metro.
we then sculpted a 5 foot square, illuminated orange block. our block travels to where our graduates work. the block essentially tags our grads. fabricated and built large enough to turn heads wherever it goes.
along with placing the block outside of these businesses,, we capture the experience on social media as the grads and employees interact. the block earns it’s own media.
a gps map shows everywhere you can find our bloch grads.
social media follows the block around kansas city.
branding.
billboards tagged our grads.
bloch traveled all over the kansas city metro.
print.
a literal pop up mailer forms a cube when our potential students remove the band.
we branded everything.
bloch post-its travel all over the office.
facebook filters easily identify bloch students and grads.
instead of a diploma’ on the wall, a small orange paper weight that resembles our orange block will grace the desk of all of our grads.
a bright orange bloch poster styled the gee-wiz factory front window.