allstate
Challenge:
spend a few hours concepting some ideas for a football stadium parking lot for allstate
Idea:
a marker comp with hands cupped in a football net turned into something college football fans see every time their team scores a touchdown.
Results:
the nets have made allstate one of the most prevalent brands in college football.
“Allstate’s field goal nets provided an average media value of $48,739 per game last season”
“The nets have grown to the point where they are endemic to the game. It used to be that the ‘Good Hands’ nets really stuck out. Now it’s the games that don’t have the nets that stick out because we’re all over the place.”
Your choice auto
Idea:
we created unique ambient messaging to show people that allstate forgives them from their accidents.
