United
CHALLENGE
a heating and cooling company needed a refreshing campaign to stand out in a cluttered market.
idea
by using summertime nostalgia, we created a campaign that was actually refreshing in the hottest months of the kansas city summer. we made united branded popsicles for our customers, popsicle billboards, and placed a gigantic block of ice in the crossroads district for an august first friday’s gathering.
the popsicle board won at the aiga & was featured on ads of the world instagram page. even the toughest critic kleenex liked it.
we brought a couple 300 pound blocks of ice down to the kc crossroads to help keep our veterans cool. for every photo posted to instagram we donated $10 to the veterans community project. in less than 4 hours we raised over $2500 for kc veterans. click the image to watch the video.
7 words, pshhhhst
we did it again in the winter.
we liked the emoji boards so much that we did a text an emoji for service campaign.
