HOUNDSTOOTHLESs

CHALLENGE

80% of our pups show signs of oral health issues by the age of 3

idea

colab with award-winning fashion designer Christian Siriano to create the houndstoothless trench for pet parents and their pups.

we partnered with award-winning fashion designer christian siriano to create matching trench coats for pet parents and their pups. we centered this around one of this year's biggest fashion trends: the houndstooth pattern. We worked with the brand and siriano to create a one-of-a-kind spin on the iconic houndstooth pattern – houndstoothless™ – that is strategically missing "teeth" in the design to represent the canine dental crisis.