GERD
Idea:
anyone with gerd knows dinner wants you to suffer. halloween was right around the corner, so a cinema media buy left the perfect opportunity. we created "horror" movie trailers, preview posters and digital banners that tell an all-too-familiar story to anyone with heartburn and indigestion.
we created 3 paper cut characters that are haunted by the villainous food they’ve eaten. the result is sheer terror.
we worked with las vegas theaters to play these short horror films during the halloween season.