froot of the loom
challenge
celebrate an iconic brand’s mascot’s in an epic way for his 60 year anniversary
idea
on april fools day, we took froot loops to a place they’ve never been before – the underwear aisle. we partnered with fruit of the loom to create a limited edition run of iconic “froot of the loom” classic underpants in our iconic colors, with each pair packing our iconic scent.
on april 1st we introduced the delicious smelling froot of the loom
april 1st froot loops post
april 1st fruit of the loom post