Crunchy NUT
Challenge
introduce new kellogg’s crunchy nut into one of the most cluttered categories on earth.
iDEA
position ourselves as a cereal so good you won’t want to wait until morning to eat it. fortunately it’s morning somewhere. we brought “it’s morning somewhere” to life by building the world’s largest cuckoo clock, in the middle of hollywood Boulevard. For 24 straight hours, one comedian emerged from the clock every hour as a character from a place in the world where it was currently morning,
RESULTS
It trended on twitter. the live streams had 154,000 views with an average viewing time of 6 minutes. the event garnered 176 million earned media impressions. crunchy nut’s facebook fans increased 2,500% during the weekend of the event.
case study
nick cannon showed up.
our packaging includes a qr code that takes you to a place where it is currently morning.